Hello! I'm Erika

UX/UI Designer

Focused on digital products, visual design and prototyping

Based in Torino, I work at Experientia during the day,
and design SOL75 during the night


Product design

SOL75 is a software helping engineers and DIY people to design 3d components. My challenge is to define the brand identity and the whole UX/UI of the product, testing it with users.

Shoppable video

UX design, user flow, IA, prototypes

My challenge was to design a new feature for an advanced video player, allowing the users to buy products related to the video playing while watching it on a mobile or desktop.

Multi view feature

UX design, usability tests, prototypes

My challenge was to design a new feature for an advanced video player, allowing the users to watch multiple matches at the same time, on a smartphone or on a smart tv.


Prototypes, animation

In 2019 my colleagues were redesigning the Juventus website. My challenge was to animate their designs, as a proposal for the developers and presentation to the client.

JM International

Brand design

JMI is a global network of NGOs. In 2017 they had a new logo, but the whole brand needed to be further developed. My challenge was to design their branding guide.


UX design, analysis, benchmark, IA

IUSVE is the university I attended. Its website had some serious usability issues, and as a group project our challenge was to analyse the issues with the users and improve it.

About me

Why UX 🎯

The queue in public places, the pop-ups you keep closing when visiting a website, that sms you are waiting for to activate that service for which you need the password that you don't remember... Our daily life is pestered with broken things that need to be fixed. These kind of issues should not be there and can be avoided if designed properly from the beginning. That is why I am a User Experience designer.

Education 📚

In 2018 I completed a Master degree in Creativity and Communication Design with a final thesis about the Sharing Economy, Platform Cooperativism and the role of the platform in improving our lives (published by Libreria Universitaria).

Latest experience 💼

After the graduation I worked for 1.5 year at Deltatre, a multinational company offering digital services to top-tier sport organizations. There I spent my time mostly on Diva, an interactive video player, and I took part in projects for clients like IAAF, Juventus, NFL, Formula 1 and beIN Sports, creating several digital assets, mockups, presentations and high fidelity prototypes for developers and clients presentations.